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Canadian fashion, designer, fashion, men's fashion, style, yeg fashion -

When we first started working on the story board for the collection ,somethings became very clear we wanted to express a new spirit,one of rebellion, change, energy, and a youthful spirit. In many ways nothing reflects that sentiment better then music and we came to the conclusion that it would be fun to do our season campaign photos staged as a band performing the spirit and feeling of a 70's rock band . It was a great shoot to do with a wonderful team with photos by Ernest Augustus, make up James Kershaw ,hair Ian kingdon  with Petal ,Zac ,Hailee, and...

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