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Canadian fashion, designer, fashion, men's fashion, style, yeg fashion -

When we first started working on the story board for the collection ,somethings became very clear we wanted to express a new spirit,one of rebellion, change, energy, and a youthful spirit. In many ways nothing reflects that sentiment better then music and we came to the conclusion that it would be fun to do our season campaign photos staged as a band performing the spirit and feeling of a 70's rock band . It was a great shoot to do with a wonderful team with photos by Ernest Augustus, make up James Kershaw ,hair Ian kingdon  with Petal ,Zac ,Hailee, and...

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Canadian fashion, fashion, fashion week, men's fashion -

images from our most recent collection as presented at WCFW ,this collection is titled "superstars" After so many seasons of pretty and neat minimalist clothing perfectly draped and shaped and cut as if designed by robots for robots, the time has come to be bold, to break free of the shackles of fashion’s lemming pack. What the world needs today is people with their own voice, willing to rebel, to stand out and speak for themselves.  Change yourself and you can change the world. The time has come for superstars          

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Canadian fashion, designer, fashion, fashion film, men's fashion -

The stills are from this film that took place long ago or it might have been recently. A story about love and beauty, of great music and jealously, in a place where conflict and celebration were never far away. Let the story be what you make it, use your imagination.  Let it take you away to where you want to be.  Photographer: studio-eMakeup: James KershawHair: Ian from Dandy Salon Spa Cast:James as GuidoBrandon as AngeloLois as MariellaRaven as Lola Blake as AngelinaAtem as Donatella

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When I read this recently  https://www.theguardian.com/artanddesign/jonathanjonesblog/2017/apr/12/jeff-koons-louis-vuitton-bags-fashion-fragonard-rubens-titian#img-1 It reminds me of how we have for a few years now, also have used classical paintings as a component of our collection. One of the first ones must have been Rembrandt's iconic "The Nightwatch" or "de Nachtwacht"  Being Dutch-born, this painting is so much part of our cultural heritage. It is apparently part of the mandate that every young person in Holland must see it at least once. As a designer you want to tell stories and therefore Rembrandt's "de Staalmeesters" means a lot to me as someone who works with cloth.   This...

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When some 10 years ago or so I had decided to walk away from design it was because I had become fundamentally become disillusioned by the industry and many of it's practices. It however did not take me long to discover that I actually loved designing clothing just did not like many of the aspect of the industry. Therefore when I did start again it was the intention to take a different look at how things are often done  previously I had posted about our ageless style show. So when we were given an opportunity to do a "models of...

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